In October 2020 we were contacted by the marketing manager of Native Waves - a Salzburg, Austria, company specializing in delivering 360 degree broadcasting (including live stream). They had already successfully completed the startup-phase and were now moving into the big time. Included in that growth were now more and more international presentations which simply had to be done better.
One of the challenges a small company faces is that as a “core” member of the team (i.e. founder, co-founder, Chief Technical Officer), when it comes to communicating your plans and ideas to the outside world, if there is an important presentation which needs to be given, you are the one who will be giving it: audiences want to hear from the principals, not a spokesperson.
But how you might give a presentation to your technical team is different than how you present to an external audience, and how an Austrian presents to an Austrian audience is different than how they should present to an international audience (and not because of the obvious difference of the language used).
The bottom line is that presentation and public speaking skills we learn (or rather, don’t learn) in school are not appropriate for high-stakes business settings.
The marketing manager thought it beneficial that the company founders & management team, Oliver and Christoph, further developed their public speaking skills so he booked Impact Presenting for a 2 day session to be held on site in a Covid-safe meeting space.
Like most Impact Presenting classes, the first day covered theory and our 4-step method and the 2nd day was for their practice rounds – putting into use what they learned with feedback, including the use video recording and playback to identify issues inside their blind-spot.
3 key take-aways from day 1
1) Smiling + using your hands - According to Vanessa van Edwards, a behavioral expert whose team has analyzed 1000’s of hours of TED talks, there is a correlation between speakers who smiled and used hand gestures in their talk and the number of “likes” it received. Additionally, hand-gestures (and movement!) generates energy in the room, and also helps with eye-contact as being in different parts of the room will result in eye contact with different audience members without any special effort.
2) Tell a story – the logic of your proposition should make sense, but if you want people to be as enthusiastic as you are, you’ll have to display some emotion. By sharing something “extra” about yourself and tell them a story how you came to be standing before them, you can win over your audiences' attention (and trust!). A story doesn’t have to be a “story”, it can also be a case-study, example, or just describing a previous situation.
3) Have a clear call-to-action – As I talk about in the short video clip below, sure, you can go out and talk about what's important to you and some people might figure out what you need. But if you need something from your audience, and want to make sure you are successful in getting it, then make it a clear call to action with a timetable.
Day 2) After a 1 day theoretical session, I returned for their performances during our practice session, and all I could say is “wow”!
It was clear that they had been practicing (we took 2 weeks between sessions) and I was blown away by the enthusiasm, confidence, as well as the clarity of their message and call to action. Well done guys!
We're quite sure we'll be seeing and hearing more about Native Waves as they grow and continue to become more successful, and it was an honor to be a part of your journey! Good luck guys!
Client Experience Statement
Hear more from from Oliver Dumboeck co-founder of Native Waves, about his experience with Impact Presenting
If your company or organization wants to boost their impact in front of your audiences, get in touch