Leadership Presentations, SOBI Pharmaceuticals, Brussels, Belgium (2-part), 2019 project review

Updated: Jan 17


SOBI, Swedish Orphan Biovitrum AB, is an international pharmaceutical company specializing in rare diseases. Their Brussels office has about 20 people, working in sales, management, operations, finance, and marketing. They contacted us regarding giving a presentation-skill crash course at their company in 2018.


As a management center, they gave (and listened to) a lot of presentations. Both external ones to their counterparts in other countries, and internal ones with each other. They knew they could do better with their talks, so they reached out to us.


To fit everyone's busy schedule, we scheduled 2 half-day sessions. First a session with the senior management team so that they could see our style, and then a 2nd session with the rest of the senior staff.


We focused on how they could give more meaning to the data they communicate, i.e. what was the story behind the facts and figures? For instance, “last year our workplace safety rating was 98%” could be equated in real-life terms to “seven days productivity lost per employee due to minor accidents.” We also focused on the power of analogies and comparisons when explaining the data or any new concept.




After the first round, we were then ready for the rest of the team. I returned to hold another half-day workshop, this time with a general focus on the "dos and don'ts" of opening your talk, using slides, sharing experiences (storytelling), and closing with a call-to-action for your audience, whatever that might be. For some, it was to use a new system; for others, it was to understand their key performance indicators.

And similar to the first event, we worked on making sense out of uncommon or unusual data points. One participant, Nicolas, had to explain a particular and rare business tax which is charged in Belgium (a "clawback" tax) which catches a lot of businesses off-guard, so we worked on a few analogies which simplified it and made it easier for his colleagues in other countries to understand what he was talking about.


With thumbs up and big smiles, we ended the session, and since then we've received feedback that meetings are taking less time, participants are more engaged, and goals are being met.


In just half a day, everyone harnessed techniques from the Impact Presenting program (2nd step, “Brain friendly”) to turn data-heavy presentations into something quicker and easier to digest. If you'd like to know how we can help your meeting culture, shoot us an email or give us a call.

Impact Presenting 4 Step method


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