• Eric Molin

Class review, Leadership Presentations, SOBI Pharmaceuticals. Brussels, Belgium (2 part series)

Updated: May 16, 2020

SOBI, Swedish Orphan Biovitrum, is an international pharmaceutical company specialising in rare diseases. Their Brussels office has about 20 people working there, in sales, management, operations, finance, and marketing. They contacted us regarding giving a presentation skill crash-course at their company in 2018.

As a management center, they gave (and listened to) a lot of presentations. Both external ones to their counterparts in other countries, and their internal ones with each other. They knew they could do better with their talks, so they reached out to us.

To fit everyone's busy schedule, we scheduled 2 half days. First a session with the senior management team that they could see our style, and based on that a 2nd session with the rest of the senior staff.

With just half a day, we focused on how they could give more meaning to the data they communicate i.e. what was the story behind the facts and figures? We also focused on the power of analogies and comparisons when explaining new ideas and concepts.

Here we are, at the end (using the sofa as a tripod) :)

After the first round, we were then ready for the rest of the team. I returned to hold another half-day workshop, this time with a general focus on "do's and don'ts" of opening your talk, using slides, sharing experiences (storytelling), and closing with their call to action to their audience, whatever that might be. For some, it was to use a new system, for others, it was to understand their key performance indicators.

And similar to the first event, we worked on making sense out of uncommon or unusual data points. One participant, Nicolas, had to explain a particular tax which is charged in Belgium (a "clawback" tax) so we worked on a few analogies which simplified it and made it easier for his colleagues in other countries to understand what he was talking about.

With thumbs up and big smiles, we ended and since then we've received feedback that meetings are taking less time, participants are more engaged, and goals are being met.

If you'd like to know how we can help your meeting culture, shoot us an email or give us a call.

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